Designed for Desi Skin

Lightweight - Buttery - Smooth - Pigmented - Long-Lasting - Non - Creasing -Designed for Desi Skin
Ultimate combo of color, comfort & convenience!

Kimsuka

Perfect Pink-Brown & fits in your pocket.

Anshita

Must have in your makeup bag

Tanvi

It cannot get any simpler. A part of my heading out routine.

Megha

Long-Lasting Nude Perfection

Deepti

428

days

6

formulation iterations

12

solid hustlers

That's how Defi came to be!

Make-up designed to be finished, not be unused & thrown out

Much like our Bollywood heroines struggling to control their Chunni, Dyuti and Avni struggled to find makeup that felt like comfort zone right from shades to texture, to portability.

Decadently smooth textures for desi skin

From non-creasing, pigmented & long-lasting (like how the 2-minute plank feels) eyeshadows, to glow-from-within blush that can rival the post-cardio flush, to matte liquid
lipsticks that’s lighter than your wallet before payday - each product is thoughtfully hued to perfection and wears comfortably, all day long.

Shop the most comfortable & thoughtfully created makeup you’ll ever own

Brush

Synthetic fibre brushes that work with liquid, cream and powder formulas.

Lip Suede

Suede matte formula that delivers a weightless but intense dose of colour.

PHAT

Multipurpose all over face palette with shades that complement all skin tones.